Flip
design approach

During my education I've developed a strong preference for implementing users in my design process. Contacting the users in their environment often results in renewing insights in the problem and its context.

I approach every design problem open-minded. Sharp observations in my research are the basis and inspiration for developing good ideas.

By a structural design process, I'm able to translate good ideas into design proposals.

The best way to judge a design is to place it back in its context. This validates whether my form-language is interpreted in the way it was designed.

 

Showcase portfolio Flip van den Berg